How do you get a copy of your own released app on your own device?

Install it via the App Store just like everyone else. I know it sounds crazy but that's how. Or, of course you can install it directly using Xcode. Here's the thing to keep in mind. ALL installed iOS apps are compiled and signed with a provisioning profile. These profiles are for specific purposes. A profile for an App Store app is different than a profile for an Ad Hoc app and a profile for a Debug is different yet again. Generally there are three types of provisioning profiles a) Those used when compiling an app for the App Store b) Those used when compiling for Ad Hoc release (to the list of devices in your Apple control panel) c) Those used to compile and install on the developers phone using Xcode. This means you cannot install an app compiled with one profile another way. This also means that if you compile for app store, the only way to get that app on your device is through the app store. Of course we all know that installing with Xcode is the same thing so it's generally not done.