Hi all, One of my app has send 12,021 admob banner request via an app and it has not generated a single penny yet. Any comments how this can be improved.

It must be improved, or you are out of the business. 1) I'd try to see which ads are actually showing for all those requests. Probably, these requests come from banner ads that appear on every page of the site and are, thus, untargeted. It is better not to serve untargeted ads at all. 2) You want money from your app and it is up to you to think, imagine and concoct what your users want BEYOND your app and its content. Think of your app as of a magnet to get the visitor into your app, but once there, what else can you offer your visitor? Much will depend on the availability of digital rewards, so to call them. If you have a music app, showing ads to buy a CD would not really work in this day and age. Instead, go to amazon.com, key in keywords for you app name and see what amazon has to offer. I'm not saying here that you should become an affiliate of Amazon, although it is possible, just to see what you demographics want. 3)You can also go to ebay and see what your demographics buys there. See what you can offer them while in your app!? 4) Go to any large affiliate network, say Commision Junction and ShareaSale, and see what can you offer your visitor from these sites. Again, digital content will work the best, but coupons or vouchers are also a game. 5) Go to web sites for your keywords and see how they monetize the traffic. Can you take one offer from these sites and turn it into a money maker? The Golden Rule of Internet Marketing: give your visitor what they want. If you have an app about thyroid diet, sell them the pills for that diet that they will buy month after month. They buy the pills, you get the affiliate commission, month after month. Treat your app as you would a site -- just a meeting place, where the visitor is being transferred from one reality to another, and you get the commission in the process (sometimes). 6) You may also want to run your own ads. (The easiest way in Buzztouch would be to use splash screen as an advertisement.) Then change the offers and track. Running this kind of ads would be similar to running an AdWords campaign. First you have to lure them into clicking your front ad, then tell them the benefits, then the actual sale etc. 7) Whatever you do, implement a tracking scheme. This may be your own code, or Google Analytics or any other kind of tracking specifically made for apps. But you must have one, otherwise you will be lost; people will come to your app you will not make any money, as is the situation right now. I also blogged about this: http://duskosavic.com/blog/programming/improving-click-through-rate-for-banners-in-your-app/

Great mini-course in mobile ad sales and marketing Dusko!

@shenry You are welcome!

Yet another solution, if you are for hire, how it would be to expel all advertising from your apps and advertise yourself as an "app master" and developer.

This is a GREAT discussion! I have been SO frustrated with how to monetize apps like a quiz app, you are basically forced to choose to have ads that are disruptive, like a pop up ad, have banner ads that may have a low conversion, have an in app purchase that may be hard to implement, or make the app a paid app. This discussion is a GREAT alternative way to earn!!

@Mike the App Guy You are welcome!