Discussion Forums  >  Grunts, Groans, Complaints

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MacApple
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04/12/16 04:02 PM (4 years ago)

Just the 40k per day, worth getting out of bed for?

According to SurveyMonkey’s latest intelligence report, Nintendo’s first iOS app Miitomo was downloaded over 2.6 million times during the last week across iOS and Android, and is currently making $40,000 combined per day across the two mobile platforms. Every day last week, the game was downloaded an average of 370,000 times, and currently has 4 million monthly active users (MAU) with over 1 million daily active users (DAU).

On a per-user basis, we estimate the app has an ARPDAU (Average Revenue Per Daily Active User) of 3-4 cents. While low compared to mid-core games like Supercell’s Clash Royale, this is actually a healthy number for a more casual game like Miitomo, especially early on.

The big missing piece is retention which we will have a good read on by next week. Without good retention numbers, Miitomo will be just another 15-minute wonder. But if it can convince players to stick around, Nintendo could have an instant classic on its hands.

The report says that two-thirds of the app’s downloads are on iOS, with the remainder on Android. Roughly 80% of the revenue is from iOS with Android only contributing 20%.

It has also revealed by the survey’s data that an average user on a typical day has 2 to 3 sessions with a total of 7-8 minutes spent in the Miitomo app.
 
Calypso Kid
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04/12/16 05:34 PM (4 years ago)
Sweet- I wish that I could get just 1 days worth of downloads!!

Thanks MacApple



Dave
 
GoNorthWest
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04/12/16 07:29 PM (4 years ago)
Super interesting! I can only imagine what it would be like to make that much money a day on something I created! That's roughly $14.6 Million a year, for one app! Crazy!

Good stuff, Keith. Thanks for posting.

Mark
 
MacApple
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04/13/16 03:35 AM (4 years ago)
Calypso Kid - just a day or two, I'd take it!

Mark - silly numbers eh?
 
Slav
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04/15/16 07:58 AM (4 years ago)
For a company with $14 billion in assets $14 million of annual profit is really a drop in the backet. Nothing to be very proud of. When I read the header I thought some of our guys is making this. This would be spectacular.
 
MacApple
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04/15/16 08:17 AM (4 years ago)
Don't dampen it Slav.

iOS is still the go to for games on hand held devices. Market is huge.
 
Gorgey
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05/01/16 11:45 PM (4 years ago)
Hello! You are highlighting some pretty interesting figures here and I am surprised that the game is such a huge success! However, Nintendo had planned for it all and they are now sitting back and enjoying the results. Miitomo isn’t the kind of app that I will normally download on my phone, but its reported popularity will certainly attract curious folks!
 

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