GeoMoby is the latest addition to our rapidly expanding BT SDK Partner Program. We checked in with founding partners Christophe Baudia and Zac Durber to learn the inspiration for GeoMoby and how it provides opportunities for location-based and context-aware mobile applications.
Tell us how GeoMoby came about.
The idea came from the time I was backpacking in Australia and I wanted to receive alerts when I was near bathrooms, cafes, monuments or other POIs. I wanted to receive information that was relevant and taking into consideration my context: time of the day, date, location etc.
Having developed mobile apps in the past, I realized how hard it was to get real-time geolocation with high precision and low drain on battery life. We started talking to developers and no one could come up with a simple way to achieve this. We felt there has to be a way to provide a high-precision geofencing solution, that’s easy to use with minimal battery drain.
When we developed this technology, we also realized that we could provide a brand new communication channel between mobile users and businesses and that the data we could collect would help create highly relevant messages to solve spam issues.
What is GeoMoby today?
GeoMoby is a Superior Proximity-Based Messaging Platform that provides white-label SDKs (Software Development Kits) for both mobile and web providing our customers the ability to easily create their own proximity enhanced solutions into existing platforms or a rebranded/tailored option for new applications. The GeoMoby platform also integrates sensor data to interpret user context, opening new possibilities for our customers to better understand the habits and interests of their mobile users. Are you walking, driving, what locations are you visiting, how long did you stay? Context driven data enables highly targeted and relevant messaging.
Our indoor/outdoor solution doesn’t require additional hardware. We use location sensors inside the user’s smartphone, optimized battery and bandwidth management algorithms. If you need very high precision indoors, the SDK works with IBeacons on Android and iOS putting location accuracy at around 2-3 inches. We are the world’s first company to bridge the gap between outdoor and indoor geofencing.
Who uses GeoMoby?
As our solution is highly scalable and cost effective, we are working with a wide range of industries including Digital/Brand Agencies, Tourism, Health and Safety, Hospitality, Mining and Entertainment. A few examples:
- Universities can send real-time information to their students about a change in classrooms, interesting events, library reminders…
- Mining companies can use our solution to provide warnings and localized alerts for their workforce.
- Perishable inventory: Our solution allows businesses to quickly liquidate expiring assets such as movie/concerts/sports tickets for a show that is about to start.
- Tourism: Our solution provides an easy way for tour and activity operators to list, promote and sell their excess inventory to travelers and locals looking for great things to see and do in-destination at the last minute.
Can you share some thoughts on why partnering with Buzztouch was important to GeoMoby?
BuzzTouch has an amazing and vibrant community. Developers and users from the highly experienced coder to people trying to setup their first mobile application. We take a lean startup approach to both our development and our business practice. As such our user’s feedback is invaluable to us. We believe BuzzTouch community will help us to stay close to developers and will allow us to create an even better service.
How can Buzztouch members try GeoMoby?
It’s easy. If you are a Buzztouch member you can include the GeoMoby SDK when you download the source code for your app.
We developed a special offer for BT users when you sign up with us. Simply add the discount code provided by BT when you are ready to download your source code. Developers will also receive 1,000 free notifications for testing.